About Me

Hip Hop transcends age, class, gender and geography. It drives the content behind our most popular films, TV programming and even our Broadway shows. Hip Hop also drives significant parts of global culture, and All Def leverages this truth every day. You’ll find our work on HBO, MTV, Fusion, Spotify, SeeSo…and we’re just getting started.

And more than anyone, Hip Hop speaks to youth. In less than two years, All Def has leveraged the cultural power of Hip Hop to grow our owned channels to over 3.5 million fans aged 18-24.

And we get to blast Hip Hop every day. Because, you know, research.