Forums > General Industry > What is the modern equivalent of Playboy

Model

greysquireel

Posts: 2

New York, New York, US

When I was younger, people wanted to pose for Playboy, Maxim, FHM, Penthouse, King and Hustler. What is the modern day equivalent of these magazines. There were also car focused magazines like Low Rider that feature some semi nude models. An aspiring rapper I knew was trying to start a magazine that mixed glamour models, cars and rap music reviews but it folded when the building it was located in burned down. Post Covid I wonder what the top fap fuel magazines are.

Dec 11 22 01:26 pm Link

Photographer

JohnTozziPhotography

Posts: 90

Seattle, Washington, US

Do people still use magazines for that purpose when there is a world of internet porn at your disposal?

Dec 12 22 08:47 am Link

Photographer

Wandering Eyebubble

Posts: 324

Toronto, Ontario, Canada

It does seem like glamour/salacious magazines are pretty much a relic. I actually liked the Japanese photography publications, which were an interesting mix of technical information and tips combined with high-quality gravure images (e.g. フォトテクニック). Photosets on OnlyFans seem to be the alternative (most of which are terrible, but there are a few creators who work with talented people and put up decent work).

Dec 12 22 12:50 pm Link

Photographer

Acraftman1313

Posts: 223

Greensboro, North Carolina, US

Wandering Eyebubble wrote:
It does seem like glamour/salacious magazines are pretty much a relic. I actually liked the Japanese photography publications, which were an interesting mix of technical information and tips combined with high-quality gravure images (e.g. フォトテクニック). Photosets on OnlyFans seem to be the alternative (most of which are terrible, but there are a few creators who work with talented people and put up decent work).

There was a photographer that posted a link to Japanese "photobooks" in the forum some time back which I really enjoyed but that link has disappeared and after numerous attempts to goggle Japanese photobooks (which I think has something to do with good ole USA - "Land of the free as long as we say its okay" internet access) I was wondering if that was you and if you have a link or could provide one. They were mostly B&W  nsfw shots but I did enjoy a lot of the work .

Dec 12 22 03:54 pm Link

Model

Model MoRina

Posts: 6640

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

Google.
When someone wants to see pictures of a certain genre or type of model, I doubt they look to any men's magazines. They google/image search what they are specifically looking for.

Dec 12 22 05:03 pm Link

Photographer

Wandering Eyebubble

Posts: 324

Toronto, Ontario, Canada

Acraftman1313 wrote:
There was a photographer that posted a link to Japanese "photobooks" in the forum some time back which I really enjoyed but that link has disappeared and after numerous attempts to goggle Japanese photobooks (which I think has something to do with good ole USA - "Land of the free as long as we say its okay" internet access) I was wondering if that was you and if you have a link or could provide one. They were mostly B&W  nsfw shots but I did enjoy a lot of the work .

I'm afraid it wasn't me. Though magazines are also disappearing in Japan I believe that photo books are still going strong (they usually refer to them as "gravure" - グラビア - after the printing process). Nudity strongly depends on whether the model is an idol/actress or a JAV (adult video) performer. The photographic quality varies, but generally it's not bad and it's characterized by bright colours and being well-lit using natural sources, giving them a very "airy" feel. For example, you can find many at HMV Japan:

https://www.hmv.co.jp/search/adv_1/cate … S/type_sr/

My own attempts in this style:

https://www.reimeika.ca/pages/portfolio … pg&all
https://www.reimeika.ca/pages/portfolio … pg&all

Dec 12 22 06:59 pm Link

Photographer

Dan Howell

Posts: 3577

Kerhonkson, New York, US

Dec 13 22 08:06 am Link

Photographer

Varton Photography

Posts: 203

New York, New York, US

greysquireel wrote:
When I was younger, people wanted to pose for Playboy, Maxim, FHM, Penthouse, King and Hustler. What is the modern day equivalent of these magazines. There were also car focused magazines like Low Rider that feature some semi nude models. An aspiring rapper I knew was trying to start a magazine that mixed glamour models, cars and rap music reviews but it folded when the building it was located in burned down. Post Covid I wonder what the top fap fuel magazines are.

People these days prefer to pose for their Instagram for instant gratification.
All they need is their IPhone, a subject tracking device mounted on a tripod and a LED lighting (if any).

Everything else seems to be obsolete.

Dec 13 22 10:03 am Link

Photographer

sospix

Posts: 23790

Orlando, Florida, US

Post hidden on Jan 19, 2023 03:43 am
Reason: 18+ Images

Dec 15 22 04:49 am Link

Photographer

Roaring 20s

Posts: 138

Los Angeles, California, US

There are a few collectible magazines like Treats

The basic premise is that you get to see your favorite instagram models naked, which is something OnlyFans capitalized on too

I don't think people aspire to pose in any particular one, the magazines are just a client, one of many

Dec 16 22 07:20 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Playboy differed from earlier magazines in being aimed at young male urban professionals, a growing market sector in the early 1950s. These were people with money who could afford to pay a premium for a quality magazine with an emphasis on style and fashion. So Playboy became fashionable itself as the market leading publication of it's kind, and for photographers it came to be viewed as an achievement to have their pictures published in it.

Previous mens' magazines often had an emphasis on sports or the outdoor life and were generally more downmarket than Playboy.

Dec 17 22 05:25 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Mayfair in the UK was another magazine that was designed to have a specific appeal with an emphasis on "the fast life rather than the good life" as Mark Gabor puts it in his book The Illustrated History of Girlie Magazines. The models were nearly always fashionably dressed (and undressed) and photographed in attractive locations, although as a UK based publication it couldn't match the opulence of Playboy. Nevertheless this was the nearest thing to a UK equivalent.

Dec 30 22 06:51 am Link

Photographer

Dan Howell

Posts: 3577

Kerhonkson, New York, US

JSouthworth wrote:
Mayfair in the UK was another magazine that was designed to have a specific appeal with an emphasis on "the fast life rather than the good life" as Mark Gabor puts it in his book The Illustrated History of Girlie Magazines. The models were nearly always fashionably dressed (and undressed) and photographed in attractive locations, although as a UK based publication it couldn't match the opulence of Playboy. Nevertheless this was the nearest thing to a UK equivalent.

So when you couldn't actually answer the original question, you decided to respond. Twice.

Jan 01 23 03:24 pm Link

Photographer

Weapon Outfitters

Posts: 148

Seattle, Washington, US

All the mega hottie models these days aren't really impressed with publication as much as they are by recognition from their peers.

Jan 08 23 06:52 pm Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Dan Howell wrote:

So when you couldn't actually answer the original question, you decided to respond. Twice.

In order to know what the modern equivalent of Playboy is, or would be, you have to understand what the original Playboy was in cultural terms.

Jan 15 23 06:13 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Weapon Outfitters wrote:
All the mega hottie models these days aren't really impressed with publication as much as they are by recognition from their peers.

Probably true, getting noticed on Instagram is more important than being featured in some magazine that hardly anyone reads.

Jan 15 23 06:16 am Link

Photographer

Dan Howell

Posts: 3577

Kerhonkson, New York, US

JSouthworth wrote:

In order to know what the modern equivalent of Playboy is, or would be, you have to understand what the original Playboy was in cultural terms.

Nope. None of what you wrote is needed to answer the original question. I don't even think you understand what you are trying to say. This is your third swing at trying to answer the question. Three strikes and you are out.

Jan 15 23 07:03 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Dan Howell wrote:
Nope. None of what you wrote is needed to answer the original question. I don't even think you understand what you are trying to say. This is your third swing at trying to answer the question. Three strikes and you are out.

Yes. The modern equivalent of Playboy would not necessarily be a magazine, but it would be a cultural focal point. It could potentially be a website or a magazine, or maybe even a physical location (in the same way that the Haight-Ashbury district of San Francisco came to be associated with the Hippie movement). Or it could be combination of those things, a magazine or website associated with a physical location. Recall how Hugh Hefner and Bob Guccione tried to objectify Playboy and Penthouse by building hotel chains under the names of their respective magazines.

Jan 15 23 07:34 am Link

Photographer

Dan Howell

Posts: 3577

Kerhonkson, New York, US

JSouthworth wrote:

Yes. The modern equivalent of Playboy would not necessarily be a magazine, but it would be a cultural focal point. It could potentially be a website or a magazine, or maybe even a physical location (in the same way that the Haight-Ashbury district of San Francisco came to be associated with the Hippie movement). Or it could be combination of those things, a magazine or website associated with a physical location. Recall how Hugh Hefner and Bob Guccione tried to objectify Playboy and Penthouse by building hotel chains under the names of their respective magazines.

So you're the kind of guy who argues with the umpire after you fanned the last pitch. Gotcha.

Jan 15 23 07:58 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Post hidden on Jan 19, 2023 03:47 am
Reason: violates rules

Jan 15 23 04:50 pm Link

Photographer

LightDreams

Posts: 4480

Vancouver, British Columbia, Canada

JSouthworth wrote:
You seem to be the kind of guy who avoids a debate on a complex subject because he fears exposing himself as a Limburger-loving schmuck, but that doesn't mean I have to be rude about it.

No you don't.

Tell me, is there anyone on the forums that you haven't either insulted and/or picked a fight with?

Jan 15 23 05:00 pm Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

LightDreams wrote:
No you don't.

Tell me, is there anyone on the forums that you haven't either insulted and/or picked a fight with?

Come on, his comment was more than a little patronizing.

Jan 16 23 12:42 am Link

Photographer

Dan Howell

Posts: 3577

Kerhonkson, New York, US

JSouthworth wrote:
You seem to be the kind of guy who avoids a debate on a complex subject because he fears exposing himself as a Limburger-loving schmuck, but that doesn't mean I have to be rude about it.

Guess my actual, serious answer to the OP's real question sailed far over your head. Your contributions in this thread were an uninformed ramble. There is no debate about that. If you want a debate, please start by showing your actual, on-the-ground publication history and experience shooting for magazines, especially glamour/men's magazines that are specifically on point to the original question. I'm more than ready to show mine.

Jan 16 23 03:05 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Dan Howell wrote:
Guess my actual, serious answer to the OP's real question sailed far over your head. Your contributions in this thread were an uninformed ramble. There is no debate about that. If you want a debate, please start by showing your actual, on-the-ground publication history and experience shooting for magazines, especially glamour/men's magazines that are specifically on point to the original question. I'm more than ready to show mine.

Oh right, the actual, serious answer..... Which one was that again?

Jan 17 23 07:08 am Link

Artist/Painter

Hunter GWPB

Posts: 8211

King of Prussia, Pennsylvania, US

JSouthworth wrote:

Oh right, the actual, serious answer..... Which one was that again?

Is there a single thread that you won't wreck?

Jan 17 23 09:50 am Link

Photographer

Dan Howell

Posts: 3577

Kerhonkson, New York, US

JSouthworth wrote:
Oh right, the actual, serious answer..... Which one was that again?

https://kavyar.com/malvie-magazine
https://kavyar.com/vigour-magazine
https://kavyar.com/moevir-magazine
https://kavyar.com/swanky-magazine
https://kavyar.com/boudoir-inspiration-magazine

notice anything in common? notice what I posted a couple weeks ago? understand what it all means?  (doubt it)

Jan 17 23 04:39 pm Link

Moderator

Mod 7 (Cust. Svc.)

Posts: 26065

El Segundo, California, US

Moderator Warning!
Let's stop with the bickering please.

Jan 19 23 03:46 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Dan Howell wrote:
https://kavyar.com/malvie-magazine
https://kavyar.com/vigour-magazine
https://kavyar.com/moevir-magazine
https://kavyar.com/swanky-magazine
https://kavyar.com/boudoir-inspiration-magazine

notice anything in common? notice what I posted a couple weeks ago? understand what it all means?  (doubt it)

Those are web links. What do you have on this site?

Personally I don't think there is a direct equivalent of Playboy magazine as it was in the 1960s. Not surprising really, because we don't live in the 1960s any more.

Jan 19 23 06:05 am Link

Photographer

TDSImages

Posts: 1022

Salt Lake City, Utah, US

Nice job here.  No wonder this place is dying and very few people are participating (compared to past years) in these forums.  The snarky and rude comments are a real turnoff to others who might otherwise offer their opinions and thoughts.  I was under the impression that this site was for creatives that love photography and anything that has to do with it, to come together as a community to share knowledge, images, opinions and all else photography. 

How sad.

Jan 19 23 07:01 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

JSouthworth wrote:
Those are web links. What do you have on this site?

Personally I don't think there is a direct equivalent of Playboy magazine as it was in the 1960s. Not surprising really, because we don't live in the 1960s any more.

I was about to add that you have to consider the relationship between the thing itself, Playboy magazine and it's 1960s cultural context, not just the magazine in isolation.

It would probably be possible to produce a magazine today that looked like 1960s Playboy but for various reasons it would almost certainly not have the same impact or commercial success.

This page, on this site is for debating the question, "What is the modern equivalent of Playboy". If people want to post links to other sites, there should at least be an explanation of the relevance of the link to the ongoing discussion, so we know if it does in fact have any relevance. I can't be bothered to click on a link when I have no idea what I'm going to be looking at or what relevance it's supposed to have to the subject under discussion.

Jan 19 23 07:07 am Link

Photographer

Dan Howell

Posts: 3577

Kerhonkson, New York, US

JSouthworth wrote:
I have no idea what I'm going to be looking at or what relevance it's supposed to have to the subject under discussion.

finally a truthful statement from you.

Jan 19 23 03:14 pm Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

All you do is write a statement like, here's a good example of this, or here's an article about that, above the link. Then I know I'm not clicking on a link to something totally irrelevant.

If you want to research Playboy magazine, the Wikipedia article is as good a place to start as any. Many of the better known photographers have biographies on other sites. Did you know that Hugh Hefner had a degree in psychology?

https://en.wikipedia.org/wiki/Playboy

Jan 20 23 06:46 am Link

Photographer

Dan Howell

Posts: 3577

Kerhonkson, New York, US

JSouthworth wrote:
All you do is write a statement like, here's a good example of this, or here's an article about that, above the link. Then I know I'm not clicking on a link to something totally irrelevant.

I doubt you will understand this, but possibly the OP or other people who are sincerely interested in this topic will get something from it. The question, as I see it, is what is considered a current option for models and photographers to participate in glamour/soft-nude publishing.

Legacy published magazines are virtually dead at this time. Playboy, from what I read, printed its final magazine in 2020, but even its final few years were fraught with poor management and reversals in mission. Penthouse initially dithered about ending print editions, but now seems to be fully electronic. There was a great shift in magazine distribution in 2015 (again, something you likely don't have any knowledge or experience with) with the consolidation of magazine distribution which exerted control over sales reimbursement to publishers. At that time a number of magazines, including a group of 35 magazines I worked closely with, simply closed.

While legacy magazines were still publishing, print on demand and electronic magazine publishing had trouble gaining any traction. After struggling for credibility for years, hybrid print on demand combined with electronic editions have begun to proliferate. Kavyar (which I linked in an earlier post in this thread) is an aggregator of images and submission links to the best ones and popularity measured by social following. Boudoir Inspirations (which I linked in a later post) is a strictly curated hybrid print/online and has more than 300k followers. Other fashion magazines that have glamour editions have even higher social scores.

These hybrid publishing titles have made substantial inroads to credibility over the last few years and some are now considered legitimate publishing outlets. While their long term viability has yet to be determined, but the projection has got to be more rosy that the long term prospects of legacy print publication.

Unlike you, who only offered uninformed rants, I gave a specific link to a current alternative to glamour publishing.

Jan 22 23 04:13 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Dan Howell wrote:

The question, as I see it, is what is considered a current option for models and photographers to participate in glamour/soft-nude publishing. I gave a specific link to a current alternative to glamour publishing.

Then you posted a link to something irrelevant. Any modern equivalents to Playboy magazine, if they existed would obviously have a sexualized, glamor based appeal.

Jan 22 23 05:37 am Link

Photographer

JQuest

Posts: 2464

Syracuse, New York, US

I heard recently that Playboy would still be relevant if they had a WWII Missouri Class Battleship.

Jan 22 23 01:29 pm Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

I actually went to the trouble of digging out my sole copy of Playboy magazine, the February 1978 US edition featuring centerfold Bunny girl Janis Schmitt, an attractive and almost if not quite natural looking model. The trend towards bigger and bigger breast enhancements was one thing that hastened the demise of Playboy and glamor photography generally, because they became grotesque, making the whole thing retarded and destroying any pretence to art.

Overall there are 17 pages with nude or semi-nude photos out of 214. The rest is ads and filler articles that only someone with a lot of time to kill would actually bother to read although the review of Charles Lindbergh's book, Autobiography of Values did briefly get my attention as did an article by Senator George McGovern, arguing against building more nuclear weapons. There are also articles about fashion, places to stay on Mexico's West coast, overall it's what you'd expect. Playboy was already seen as conservative by the mid 1970s.

Jan 24 23 09:18 am Link

Photographer

Adventure Photos

Posts: 123

Palos Park, Illinois, US

It's so very sad how print media has gone away so fast. Newspapers, weekly magazines that became monthly, and now quarterly for 60 bucks per 4 issues.   Insta'-anything and the internet have stolen away good quality writers , and photographers   I am so glad that I began collecting back in the early 70's, the David Hamilton hard cover photo collections of his very best work.   They are irreplaceable to me.  I enjoyed Playboy in it's glory days, and yes,  very often for the stunning interviews they would get from people that nobody else could, besides the wonderful photos.   
      New 'flesh' magazines come and go so quickly here today.  I think I'll always be on the lookout for a great collection of models photos by any well known publisher these days.    A few photographers here at MM even talked about going to print some awesome looking 'coffee table' sized books, but some have just hidden their works, or dropped the topic and won't respond to requests or messages sent about those promised big books.  So sad to see print work gone away.

Jan 24 23 10:22 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

Playboy was never anti-establishment, it always had tie-ins to the worlds of showbusiness and politics. So when the hippie movement came along, which was definitely anti-establishment, they couldn't easily jump on that bandwagon. Playboy had ceased to be progressive by the late 60s but it's reputation sustained it for another three decades.

Jaybird magazine, 1966 to 1968(?) was one that emerged to meet the new market in the 1960s. Jaybird can refer to a bird, the Blue Jay, it's also an abbreviated form of "jailbird", so calling it that was a way of getting some counter-cultural cred. The phrase "naked as a jaybird" refers to a practice of making new prison inmates walk naked through the establishment from their point of arrival to where they could put up their prison uniforms.

"Naked as a Jaybird" is also the title of a book published by Taschen, consisting of extracts from Jaybird magazine.

Jan 26 23 03:39 am Link

Photographer

JSouthworth

Posts: 1830

Kingston upon Hull, England, United Kingdom

If you consider those two magazines, Playboy and Jaybird they both targeted a specific group of people, yuppies in the case of Playboy and hippie nudists in the case of Jaybird. So they were both examples of successful marketing in their day.

Feb 01 23 06:56 am Link

Photographer

Ken Marcus Studios

Posts: 9421

Las Vegas, Nevada, US

greysquireel wrote:
I wonder what the top fap fuel magazines are.

All the men's magazines have been replaced by TicTok

(https://www.tiktok.com/@findmodels?lang=en)

Feb 01 23 08:46 am Link